Project Scope

Nestlé Health Science and OPTIFAST® have sponsored Inspire Others to Opt for OPTIFAST® for the past 11 years as a way to celebrate those who have taken charge of their weight and health and want to share their stories. The goal is to share these real-life success stories about people who have lost weight, and thereby improved their health through the OPTIFAST® program, so that we can inspire and motivate others to do the same.
I worked with an internal team of stakeholders to design and deploy a multi-channel campaign for the 2022 edition. My role was primarily that of a designer (UX, UI, graphics), and I handled this project from start to launch. The entire project consisted of a landing page with a submission form, an email journey, a website pop-up and an IG carousel.
Below is a detailed list of the software/platforms for each channel. Site back-end development was handled by an external agency.
➡️  Nestlé Health Science Global's logos and color palette served as branding elements.
➡️  Website: CSS grid, handoff with a live prototype via GitHub. Adobe PS is used to create the graphic content.
➡️  Pop-up: Created in Adobe Photoshop and set up in Klaviyo.
➡️  Adobe Illustrator was used to create the IG carousel.
➡️  Emails: Designed in Figma, setup in Klaviyo using existing email templates.

⏲️  Timeline: 2 weeks | 🎩  Role: Design & Production
Credit: OPTIFAST| optifast.com
🎥  Credits

Brand Manager - Jeremy Burk
Product Manager - Savannah Burkes
Social Media Specialist - Jackie Saumell
Designer - Kate Yip
Video Editor - Nicholas Rapon
Copywriter - Cassandra Rose
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