2. Use Testimonials
If a reputable consumer provides support for your products, new purchasers will come out of nowhere.
Here is one example: Drunk Elephant Skincare shows testimonials on Instagram from Instagram users with under 200 followers, beauty magazines, and etc to promote new products.
Although all public campaigns and marketing strategies benefits your cosmetics store, publishing testimonials from influencers, beauty bloggers, celebrities, and average customers produce more effective content than showing comments from any of your sources.
Today, a beauty blogger with hundreds of thousands of followers on Instagram attracts different attention than a celebrity would.
Our advice is to incorporate content from multiple types of social media experts. That’s way, you will accomplish the best result.