BOOST Be Well is an outpatient subscription service designed for patients that would need nutritional supplements after hospital care. 
I worked with the product manager to design an email journey for current subscribers. The goal is to educate subscribers about program resources and increase audience engagement.
The layouts were created by leveraging an existing email system and current site content. Check out how I created the email system here.

‚Ź≤ÔłŹ¬† Timeline: 2 weeks¬†| ūü马† Role: Design & Production
Credit: BOOST| BOOST.com

12 months email journey

Email #1 - Welcome

Introduction email about the program and its resources to subscribers. This email is sent after orders have left the warehouse. We hypothesized that it could help keep patients engaged and excited before orders arrive.
View the full email here 
Deploys after orders leave the warehouse | ESP: Salesforce

Email #1 - Welcome

Email #2 - Program Check-in

Patient check-in 3 weeks after sign-up
Standard free shipping takes anywhere from 5 to 8 business days within the U.S. without counting processing time (an additional 1-3 days).
Previous data showed that most subscribers received their products after 10 days. This email will be deployed at the 3 week mark, in case there are delays. 
View the full email here 
Deploys three weeks after registration | ESP: Salesforce

Email #2 - Program Check-in

Email #3 - Share Your Experience

At the 4-week mark, an email is sent out to ask subscribers to share their experience with the program.
View the full email here 
Deploys one month after registration | ESP: Salesforce

Email #3 - Share Your Experience

Email #4 - Protein Benefits

Newsletter highlighting 3 sources of high protein found in daily food. 
Research has shown that protein is important for lean muscle mass and wound healing. In other cases, the average cost of readmission is higher for patients who are protein deficient, ranging between 26-34%.
More than 40% of adults ages 51 and older are not meeting their minimum daily protein requirements.
View the full email here 
Deploys three months after sign-up | ESP: Salesforce

Email #5 - Let's Talk About Protein

Email #5 - Free Dietitian Consultation

Research from a Yale study found that more than 50% of older adults typically take 6 months to regain their pre-ICU level of functioning. With that said, the BOOST Dietitian program is introduced to subscribers at the 6 month mark, since RDNs can help them re-assess their macro and micronutrient needs.
View the full email here 
Deploys six months after sign-up | ESP: Salesforce

Email #5 - Free Dietitian Consultation

Email #6 - Create with BOOST

This email highlights recipes using BOOST Drinks to create dishes for breakfast, desserts, and snacks. This is an option for subscribers looking for different ways to incorporate BOOST Drinks into their diet. Recipes are developed by RD staff to ensure they meet dietary needs.
Knowing that subscribers love to share their culinary skills on social media, we took this opportunity to promote BOOST social handle and to increase brand engagement on its social platforms.
View the full email here 
Deploys eight months after sign-up | ESP: Salesforce

Email #6 - Create with BOOST

Email #7 - Meet the BOOST Family

As the program nears its end, this is an opportunity to reintroduce products for daily consumption.
In addition to free access to RD, the BOOST website features a product quiz to help patients who aren't sure which product is right for them. 
View the full email here 
Deploys 10 months after sign-up | ESP: Salesforce

Email #7 - Meet the BOOST family

Email #8 - Program Anniversary

When subscribers reach the end of their year-long journey, BOOST celebrates their milestone with a coupon for future orders.
View the full email here 
Deploys 12 months after sign-up | ESP: Salesforce

Email #8 - Program Anniversary

HCP Program Introduction

HCP focused on email to communicate the launch of the subscription program. The email links to a landing page explaining further details of the program. 
View the full email here 
Ad-hoc newsletter | ESP: Salesforce

HCP program introduction email

ūü镬† Credits

Brand Manager - Kendall Ryan
Product Manager - Cassie Savage
Designer - Kate Yip
Copy writer - Cassandra Rose
Back to Top