Icon Eyewear | iconeyewear.com
Disney Magic Kingdom Totes
These custom-illustrated totes gained popularity during the Spring-Fall 2017 season, resulting in recurring orders and requests for additional designs.
Credit: DMR Packaging | dmrpackaging.com
Best Day Ever (balloons), Disney Magic Kingdom
Best Day Ever (food & snacks), Disney Magic Kingdom
Squad Goals, Toy Story 3
Leader of the club, Mickey Mouse Heritage
Baby Mickey Line for Disney World
This product line achieved a significant milestone by selling an entire collection to Disney's team for the first time.
Credit: DMR Packaging | dmrpackaging.com
UD Brush Vault Box
Urban Decay's first brush collection sold out all 100 boxes 10 days post-launch.
Cosmopak | comospak.com
UD Patches
One of the first items designed/produced for Urban Decay's DTC launch.
Cosmopak | comospak.com
Stella Pantry
The project involved creating labels for three pantry products inspired by ancient Greece and researching vintage containers that would make them stand out on supermarket shelves. Although this concept proposal was submitted to a design contest at an NYC auxiliary kitchen, it was not selected.
Stella X Hot Bread Kitchen NYC | hotbreadkitchen.org
Sweet Botanicals
The objective was to redesign the packaging for homemade Italian candies made on Long Island with local fruits. Most candies come in single-use packaging that ends up in landfills and doesn't reflect the handmade aspect of the client's product.
My proposal was a minimal glass jar with a wrapped lid that can be reused or recycled, complemented by a marketing strategy centered around zero waste that would offer discounted refills to returning customers. Although this concept proposal was submitted to a design contest at an NYC auxiliary kitchen, it was not selected.
Sweet Botanicals X Hot Bread Kitchen NYC | hotbreadkitchen.org
Icon Eyewear
My first full-time job was at Icon Eyewear after graduating from college, working with two Sr. Packaging Designer and a Creative Director. I helped increase product catalog creation by 11%, illustrated displays that aided in securing a 2 million dollar contract with Walmart, and helped streamline CAD creation for new collections.
Icon Eyewear | iconeyewear.com
