Kate Yip - AT&T Electronics [ eCommerce ]

Project Scope

AT&T has been a licensed brand at Equity Brands since 2013.

I joined the team after the project started, so I got up-to-speed on the goals for this product launch. The internal design process provided the foundation to finish the designs on-time.

Product Development (PD) and I worked as a team to align on items for new launches and material selection. We also conducted in-person market research once a month to check out new trends.

The AT&T team had a monthly status call with us to go over complaints and feedback on the website and products. On issues related to the website, I worked with an in-house developer to put in place updates. The product team took care of QC related issues. We used the call to review new designs as well.

🎩 Role: product photography, retouching, overseas communication, production files, packaging layout, packaging mockups, product user manuals, B2C and B2B content management, and other AT&T related marketing materials.

⏲️ OrdinaryTimeline: 1st week: photography/retouching | 2nd week: copy for print and web with freelancer | 3rd week: packaging layout | 5th week: production handoff | 6th week: Shopify content creationI worked in batches to help manage the workload.

Credit: Equity Brands | www.equitybrands.com | att.com/electronics

Q10-BLK

Platform: Amazon and Shopify