Project Scope

AT&T has been a licensed brand at Equity Brands since 2013.
I joined the team after the project started, so I got up-to-speed on the goals for this product launch. The internal design process provided the foundation to finish the designs on-time.
Product Development (PD) and I worked as a team to align on items for new launches and material selection. We also conducted in-person market research once a month to check out new trends.
The AT&T team had a monthly status call with us to go over complaints and feedback on the website and products. On issues related to the website, I worked with an in-house developer to put in place updates. The product team took care of QC related issues. We used the call to review new designs as well.

ūü马† Role: product photography,¬†retouching,¬†overseas communication, production files, packaging layout, packaging mockups, product user manuals, B2C and B2B content management,¬†and other AT&T related marketing materials.
‚Ź≤ÔłŹ¬† OrdinaryTimeline: 1st week: photography/retouching | 2nd week: copy for print and web with freelancer | 3rd week: packaging layout | 5th week: production handoff | 6th week: Shopify content creationI worked in batches to help manage the workload.
Credit: Equity Brands | www.equitybrands.com | att.com/electronics
Q10-BLK
Platform: Amazon and Shopify‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč

See live listing on Amazon

See this page live on‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč att.com/electronics

Production Sample

Retouched images for DTC website

S10 Portable Speaker
Platform: Shopify DTC exclusive item

See this page live on att.com/electronics

Production Sample

Retouched images for the website

APC Accessories Kit
Platform: Shopify - DTC exclusive item¬†‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč

See this page live on‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč att.com/electronics

Production Sample, dark red option
Production Sample, dark red option
Production Sample, grey option
Production Sample, grey option
Production Sample, black option
Production Sample, black option
H50 Wireless Headphones
Platform: Amazon and Shopify‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč

See live listing on Amazon

Managed the Product Page on att.com/electronics

Production Sample

SBE7 Wireless Earbuds
Platform: Shopify - DTC exclusive item‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč

See this page live on‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč att.com/electronics

Front packaging image

Microphone closeup

Packaging production file

ūü镬† Credits

Product Manager - David Elfman
Marketing Manager - Richard Block
Product Development Manager - Pankaj Paleja
Art Director - Nelson Yan
Senior Designer - Kate Yip
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