Project Scope
AT&T has been a licensed brand at Equity Brands since 2013.
I joined the team after the project started, so I got up-to-speed on the goals for this product launch. The internal design process provided the foundation to finish the designs on-time.
Product Development (PD) and I worked as a team to align on items for new launches and material selection. We also conducted in-person market research once a month to check out new trends.
The AT&T team had a monthly status call with us to go over complaints and feedback on the website and products. On issues related to the website, I worked with an in-house developer to put in place updates. The product team took care of QC related issues. We used the call to review new designs as well.
🎩 Role: Photographer, Packaging and Content Designer
⏲️ Timeline: 2 weeks per SKU
Credit: Equity Brands | www.equitybrands.com | att.com/electronics
Q10-BLK
Platform: Amazon and Shopify
See live listing on Amazon
See this page live on att.com/electronics
Production Sample
Retouched images for DTC website
S10 Portable Speaker
Platform: Shopify DTC exclusive item
See this page live on att.com/electronics
Production Sample
Retouched images for the website
APC Accessories Kit
Platform: Shopify - DTC exclusive item
See this page live on att.com/electronics
Production Sample, dark red option
Production Sample, grey option
Production Sample, black option
H50 Wireless Headphones
Platform: Amazon and Shopify
See live listing on Amazon
Managed the Product Page on att.com/electronics
Production Sample
SBE7 Wireless Earbuds
Platform: Shopify - DTC exclusive item
See this page live on att.com/electronics
Front packaging image
Microphone closeup
Packaging production file
🎥 Credits
Product Manager - David Elfman
Marketing Manager - Richard Block
Product Development Manager - Pankaj Paleja
Art Director - Nelson Yan
Senior Designer - Kate Yip